Facebook is home to more than 140 million businesses that use it to connect with their target audience. A Facebook page will help you reach many users at once, promote services, and boost brand recognition. You might have a business idea that you want to work on but have no idea how to get started with Facebook. Here’s a quick guide on how to set up a business on Facebook.
Establish Your Profile and Page Admins
The first step to setting up a business on Facebook is establishing your personal Facebook profile before creating a Facebook page. You do not have to worry about mixing your personal information with your business information since the two are separate entities. If you are working on your business page with other people, you’ll need to assign page roles for those people such as admins and editors. They must either be identified by their Facebook email addresses or must be your Facebook friends. The designated admins or editors don’t need your login to access the business page. They can access the page by simply logging into Facebook.
Create a Facebook Page
If you want to set up a Business on Facebook, you will need to create a Facebook business page, which is only possible if you have a personal Facebook profile. A Facebook page is a public profile that allows a business to connect with fans and customers. Facebook business pages have features such as analytics, post scheduling, and advertising. When setting up a business page, you will be required to answer questions such as choosing a category to describe your page, address, business name, and phone number. The following are some sections of a Facebook page.
- About: This is one of the most critical sections of your Facebook page. When creating a business page, it is best to include essential information concerning your business, such as contact information, hours, and website URL. This will help customers know about your brand. You might lose potential customers if you do not utilize this section thoroughly.
- Community: This is where videos, photos, and posts from customers show up. This is the area where your customers interact and learn about your business.
- Reviews: Customers can write reviews on this section. Reviews make it easy for customers to recommend your products.
- Events: This section is optional. You can decide to create an event page and promote an upcoming event.
- Info and Ads: This section aims to add transparency to your Facebook page. Your followers will see any Facebook ads you are running from this section.
- Home: All posts and updates are in this section. It is best to make the most of this page since it’s the first page your customers see when visiting your Facebook page.
- Shop: You can add your inventory on this section, and users can buy products directly from Facebook.
Add Profile and Cover Photos
You will then be required to upload a profile (170×170 pixels) and cover (820×462 pixels) photos. It is best to choose photos that represent your business. For your profile photo, you can choose your business logo and a picture of your products as your cover photo. Whatever images you decide to upload, keep the composition simple for easy recognition. Make sure to upload high-quality images.
Tell Your Story
You can add a longer description of your business in the ‘About’ section under ‘Our Story.’ Here, you can further describe your business by telling your audience what you offer. Give reasons why your fans should like and follow your page.
Create Your First Post
Before you invite friends to like your page, create content that is relevant to your brand. People are likely to follow a page with content. Whatever you choose to post should be valuable to your audience.
Publish Your Page and Invite Friends to Like Your Page
At this point, you can comfortably interact with your audience. Go ahead and click the ‘Publish Page’ button, and your page will go live. Facebook will then ask you to invite Facebook friends from your personal account to like your new business Page. Your current Facebook friends are likely to provide a great initial base of likes for your new Facebook business Page.
Add a Call-to-Action Button to Your Facebook Page
You will need to add a call-to-action (CTA) button to your Facebook page to give your customers an easy way to sign up for your giveaway or buy something. A call-to-action button helps to generate more leads, which increases sales. The button will appear at the top right-hand of your business page, just below your cover photo. There are several button types such as Contact You, Download, Shop, Learn More, or Book With You. Not all buttons work with all business types. You need to be careful to choose an appropriate call-to-action button for your business.
Best Practices to Promote Your Business on Facebook
Creating your Facebook business page is not final. You will need to engage in practices that will help to market your products and drive sales.
Know Your Target Audience
Knowing your target audience is essential in driving sales. It is crucial to target a specific interest group that is likely to purchase your products or services. Facebook offers excellent targeting tools that you can use to your advantage.
Respond to Messages
Facebook Messenger is a tool that enables you to reply to customers’ comments and queries. Since Facebook tracks the response rates of brands, customers know how fast they can expect an answer. Most customers will prefer live chats to calls. Quick responses to customers’ comments, concerns, and questions help to build confidence in your brand.
Create Facebook Videos
Another great way to promote your Facebook business page is by creating Facebook videos. Facebook Live allows you to broadcast to a broad audience for free. You can have real-time conversations with your fans using Facebook Live.
Schedule Your Posts
Keeping your audience engaged is essential in running a successful business page. It is best to post at least twice a week. Using Page Insights will help to know the type of posts your audience interacts with most. You can then create relevant content to satisfy their needs.
Offer Giveaways and Contests
Once you have set up your Facebook business page, offering giveaways and contests is a great way to drive organic traffic to your page. Be careful to follow Facebook’s rules regarding social media contests to avoid legal risks.
Like Other Pages
Connecting with other pages relevant to your business is vital when setting up your business on Facebook. It helps to build a community for your business. When you like other pages, they will receive a notification that you liked them, and are likely to check out your page or even give you a like in return.
Use Facebook Ads
Running Facebook ads is a fantastic way to reach your target audience. You can choose your target audience based on demographics or contact information. It is best to select a reasonable amount of time through which the ads will run. While running ads cost money, Facebook will track the interactions on each promotion you run, thus helping in organizing successful campaigns regarding your business.
Facebook is a great social media platform where you can reach your target audience and promote your brand. However, setting up and maintaining a Facebook business page requires some effort. Keep testing what works for your brand and optimize your Facebook business page for better results.